Ad and Ecommerce Image Sizes: Meta, Google, LinkedIn, Shopify and Amazon
In short: For most ads, design at 1080 × 1080 (square), 1080 × 1350 (4:5 feed) and 1080 × 1920 (9:16 Stories and Reels) for Meta, 1200 × 628 and 1200 × 1200 for Google and LinkedIn, and 2048 × 2048 square for Shopify products. Use JPG or PNG, keep files small, and always check the platform's current specifications before you upload.
- Meta: 1080 × 1080, 1080 × 1350 and 1080 × 1920 cover feed, Stories and Reels.
- Google Display and LinkedIn: 1200 × 628 landscape and 1200 × 1200 square.
- Shopify: a square 2048 × 2048 product image works well and zooms cleanly.
- Most platforms accept JPG and PNG. If one rejects WebP or HEIC, convert it first.
- Platforms change specs, so confirm in the platform before a big upload.
Meta ads (Facebook and Instagram)
Design for the placement you care about most and keep key text and faces away from the edges, because Stories and Reels overlay buttons and captions.
| Placement | Recommended size | Ratio |
|---|---|---|
| Feed, square | 1080 × 1080 | 1:1 |
| Feed, portrait | 1080 × 1350 | 4:5 |
| Stories and Reels | 1080 × 1920 | 9:16 |
| Link ad (landscape) | 1200 × 628 | 1.91:1 |
The 4:5 portrait size takes up the most space in the feed and is a strong default for mobile. Leave roughly the top and bottom 14% of a 9:16 creative free of important text.
Google Ads (Display and Performance Max)
| Asset | Recommended size | Ratio |
|---|---|---|
| Landscape image | 1200 × 628 | 1.91:1 |
| Square image | 1200 × 1200 | 1:1 |
| Portrait image | 960 × 1200 | 4:5 |
| Logo, square | 1200 × 1200 | 1:1 |
| Logo, landscape | 1200 × 300 | 4:1 |
Images are usually limited to 5 MB. Supply both landscape and square images so Google can fill more placements.
LinkedIn ads
| Format | Recommended size | Ratio |
|---|---|---|
| Single image, landscape | 1200 × 627 | 1.91:1 |
| Single image, square | 1200 × 1200 | 1:1 |
LinkedIn single image ads are commonly limited to 5 MB, in JPG, PNG or GIF.
Shopify product images
Shopify recommends a square product image of 2048 × 2048 pixels. It gives enough detail for zoom and keeps every product in the store the same shape. Keep every image in a collection at the same ratio so the grid stays tidy. Compress the images before you upload them, because heavy images slow down the store, and a slow store wastes ad clicks.
Amazon listings
Amazon asks for a pure white background on the main image, and the longest side must be at least 1,000 pixels for zoom to work. A longer side of 2,000 pixels or more is a sensible target. Accepted formats include JPG and PNG. Always check the current category rules in Seller Central.
Google Merchant Center (Shopping feed)
Non-apparel product images should be at least 100 × 100 pixels, and apparel images at least 250 × 250 pixels. Larger, clean images on a plain background tend to look better in Shopping results. The maximum file size is 16 MB.
Website and social sharing
| Use | Recommended size |
|---|---|
| Open Graph / link preview image | 1200 × 630 |
| YouTube thumbnail | 1280 × 720 (under 2 MB) |
| Website hero image | 1600 to 2000 px wide, as WebP or JPG |
Which file format should you use?
- JPG: the safe choice for photos and ads. Accepted almost everywhere.
- PNG: best for logos, text-heavy graphics and anything with transparency. Larger files.
- WebP: smaller files, ideal for your own website. Some ad platforms and upload forms do not accept it.
- HEIC: the default on iPhones, but many platforms reject it. Convert it to JPG first.
Convert and resize your images for free
If an upload fails because of the file type or size, use our free image converter. It runs in your browser, so your images are never uploaded. Popular conversions: HEIC to JPG, WebP to JPG, PNG to JPG and JPG to WebP.
A note on accuracy
Platforms update their image requirements from time to time. Treat this page as a starting point and confirm the exact specifications in the ad platform before you build a large set of creatives. Sizes here are recommendations, not the only sizes that work.
If you want ads built and tested properly, see how Socioshoot runs performance marketing.
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