Ecommerce articles.
What changed in Meta, Google, Shopify and AI search, what it means for Indian advertisers, and what to do about it. Straight answers, with sources.
AI Shopping Agents and Your Store: How to Get Ready
In October 2026 Shopify moved its AI-agent Knowledge base into store admin, opened Shop Pay shopping to AI agents, and expanded its Catalog API beta. Walmart announced agent profiles and a gateway, and Google launched Universal Cart in the US. For brands, the common thread is accurate, structured product facts, clear policies and a smooth checkout.
· 7 min read →EcommerceShopify Offline Token Deadline: Store Owner Checklist
Shopify has set dates for public apps still using non-expiring offline Admin API tokens: new installs blocked and delisting from 1 January 2027, merchant warnings from 15 January, and HTTP 403 errors on affected API calls from 1 April 2027. If product feeds, CRM syncs, attribution or fulfilment depend on an app, ask the vendor to confirm migration. Custom and merchant-created apps are outside this specific deadline.
· 6 min read →EcommerceGoogle Merchant Center Updates for Indian Ecommerce Brands
Google's Merchant Center help pages now list a two-day fast-shipping threshold for India, support a warranty attribute for general products and name store_address as required for local inventory. None of these is a guaranteed ranking or ROAS boost. They are feed-quality and compliance checks, and only some apply to every Indian merchant.
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