Guides for brands that run ads.
Straight answers on costs, channels and websites, written from real accounts. No fluff.
How Much Does Performance Marketing Cost in India?
Performance marketing has two costs: your ad spend, which goes straight to the platform, and the agency fee for managing it. At Socioshoot the management fee is ₹10,000 a month per platform for up to ₹1 lakh of monthly ad spend, plus ₹5,000 for each additional ₹1 lakh, plus 18% GST.
6 min read → StrategyMeta Ads vs Google Ads: Which Should You Start With?
Start with Meta Ads if people do not yet know they need your product and you rely on visuals to sell it. Start with Google Ads if people are already searching for what you sell. Many brands end up using both, because Meta builds demand and Google captures it.
5 min read → How-toHow to Convert HEIC Photos to JPG or WebP for Ads and Websites
iPhones save photos as HEIC by default, but ad platforms and many websites expect JPG or PNG. You can convert HEIC to JPG, PNG or WebP free in your browser with the Socioshoot Image Converter, with no signup or watermark.
3 min read →Tell us your targets. We will tell you what it takes.
Free account audit. We reply within 24 hours, and if we are not the right fit, we will say so.