Performance Marketing News: 5–12 November 2026 Roundup
In short: The main updates between 5 and 12 November 2026: Google switched on AI Mode ads in India and nine other countries with no opt-out for advertisers; OpenAI is retiring Max Bid and Max CPC in ChatGPT Ads in favor of Target CPA and Target CPC, fully by 1 January 2027; Google appears to be testing AI-written summary text above and inside Search ads; AI Overviews shifted for many brand-name searches; and Meta turned on a new device-side conversion-counting setting by default from 12 November, two weeks before Black Friday.
- Google AI Mode ads are now live in India (and nine other countries) — existing Search/Shopping/PMax campaigns became eligible automatically, with no opt-out available.
- ChatGPT Ads is replacing Max Bid with Target CPA and Max CPC with Target CPC; new options live since 9 November, old ones retire 1 January 2027.
- Google appears to be testing AI-generated summary text above groups of sponsored results and inside individual ad descriptions, mostly on mobile — unconfirmed, not announced.
- AI Overviews for many brand-name searches appear to have moved to the right-hand column (the old Knowledge Panel spot), with the brand's own site back at the top of the main results.
- Meta's new "Measure conversions on customer devices" setting turns on by default from 12 November, recovering purchases that currently don't reach reporting — worth verifying against real orders rather than opting out immediately.
Google Ads
- Google Ads in AI Mode are now live in India — what changes for your search campaigns
- Google is testing AI-written summaries above and inside Search ads
- Google moves AI Overviews for brand searches out of the main results
Meta Ads
AI search and advertising
Missed earlier?
Catch up on our 3 November roundup for ChatGPT ads reaching 89 countries, Google's AI Mode monetization admission, and the 0.9% AI Overviews click-through case study.
Your to-do list
- If you run Search/Shopping/PMax in India, check your performance from late October onward for any shift — there's no separate AI Mode reporting line, so look at your overall numbers.
- If you run ChatGPT Ads, start planning your move off Max Bid/Max CPC now rather than waiting for the 1 January 2027 automatic switch — check conversion tracking quality first.
- If you run Meta Ads for ecommerce clients, compare Meta-reported purchases against real orders over the next couple of weeks before Black Friday — don't opt out of the new device-side setting on day one.
- Screenshot your own branded and category searches on mobile over the next few weeks to catch Google's AI-summary test if it reaches your ads.
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