News Roundup

Performance Marketing News: 3 November 2026 Roundup

By Ashit Malik, Socioshoot · Published · Updated · 3 min read

In short: The main updates around 3 November 2026: OpenAI expanded ChatGPT ads to 89 countries total (India not part of this latest round), Google's Q3 2026 earnings call confirmed that ads in AI Mode currently earn less than traditional search ads even as Google keeps scaling AI Mode, and a small independent case study estimated just a 0.9% click-through rate on AI Overviews impressions for one site.

Key takeaways
  • ChatGPT ads are now in 89 countries with 100,000+ cumulative advertisers; India is not part of the newest 26-country batch.
  • Google says AI Mode ads currently monetize lower than traditional search ads, separate from its earlier claim that AI Overviews ads earn the same as non-AI Overviews ads.
  • A small single-site case study estimated a 0.9% click-through rate on AI Overviews and AI Mode impressions — a limited data point, not an industry benchmark.

Missed earlier this week?

Catch up on our 2 November roundup for the Shopify Global Catalog API shutdown and HubSpot's Marketplace version enforcement.

Your to-do list

  1. If you are waiting on self-serve ChatGPT ads access in India, don't assume it has shipped — confirm with OpenAI or your buying partner before planning around it.
  2. If new AI Mode placements show up in your Google Ads account, check their performance against existing Search campaigns before shifting budget toward them.
  3. Check your own GA4 and Search Console data for how clicks move when your AI Overviews visibility changes, rather than relying on any single published study.

Want any of this checked against your own accounts? Request a free account review.

New updates by email

Get new marketing updates in your inbox.

We email you when we publish something worth your time. No spam, unsubscribe anytime.

Related: ChatGPT ads: where India stands · AI Mode ads earn less than search · 2 November roundup · Free account review
Ashit Malik founded Socioshoot in 2015. Socioshoot is a Meta Business Partner agency that runs paid media and builds websites for 150+ brands. About the team · Get a free proposal
Keep reading

Related guides.

News Roundup

Performance Marketing News: 30 October 2026 Roundup

The main updates on 29 and 30 October 2026: ChatGPT Ads wider desktop cards, a Bing AI Overview sponsored-result test, Microsoft's separate AI training and grounding controls, Google's planned shared robots.txt training preference, X Lead Gen Ads going global, two Shopify developer changes, Google AI Mode sending most product links to Shopping in a US study, Reddit's logged-in test and Tatari Max for connected TV.

· 5 min read →News Roundup

Performance Marketing News: 29 October 2026 Roundup

On 29 October 2026 the main updates were Google Ads API v26.1 (network priority, PMax income exclusions, new-customer recommendations, reach buckets), an observed expansion of Google Business Profile AI messaging in selected non-India markets, a Google and NielsenIQ measurement partnership, Shuttlerock's AI creative engine, Shopify's GS1-backed GTIN suggestions and Adobe's US data on AI referral revenue.

· 5 min read →Google Ads

Google Says Ads in AI Mode Earn Less Than Traditional Search Ads

On Google's Q3 2026 earnings call, chief business officer Philipp Schindler said strong growth in AI Mode queries affected results because of lower monetization in AI Mode compared with traditional search. This is a separate statement from Google's earlier claim that ads on AI Overviews specifically earn the same as ads without AI Overviews. Google says it is still scaling ads in AI Overviews and AI Mode to more markets and query types, including multiturn ads in the US.

· 4 min read →
FAQ

Common questions.

What were the main updates around 3 November 2026?

ChatGPT ads expanding to 89 countries (without India in this round), Google confirming lower AI Mode ad monetization on its earnings call, and a small case study estimating 0.9% click-through on AI Overviews impressions.

Is any of this specific to India?

The ChatGPT ads story has a direct India angle: India is not part of the newest 26-country expansion and remains on managed buying as of its August launch.

Free account audit

Tell us your targets. We will tell you what it takes.

Free account audit. We reply within 24 hours, and if we are not the right fit, we will say so.

Get my free audit →