News Roundup

Performance Marketing News: 2 November 2026 Roundup

By Ashit Malik, Socioshoot · Published · Updated · 3 min read

In short: The main updates on 2 November 2026: Shopify's deprecated Global Catalog REST API stopped serving traffic, so AI shopping and catalog tools must use Global Catalog MCP, and HubSpot began enforcing supported developer-platform versions for new Marketplace listings and certification. Both are effective-date milestones, not new launches.

Key takeaways
  • Shopify's Global Catalog REST API is shut down. Migrate to Global Catalog MCP. The Admin REST API is unaffected.
  • HubSpot now enforces supported platform versions for new Marketplace listings.
  • Both are deadlines announced earlier, so check your integrations.

APIs and integrations

Missed yesterday?

Read our 1 November roundup for the EU shipping rules, Türkiye's age rules and WhatsApp billing codes.

Your to-do list

  1. Ask your developer whether any tool still calls the old Shopify Global Catalog endpoints.
  2. If you build HubSpot apps, check which platform version they use.

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Related: 1 November roundup · Free account review
Ashit Malik founded Socioshoot in 2015. Socioshoot is a Meta Business Partner agency that runs paid media and builds websites for 150+ brands. About the team · Get a free proposal
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FAQ

Common questions.

What were the main updates on 2 November 2026?

Shopify's Global Catalog REST API shutdown and HubSpot's enforcement of supported developer-platform versions for Marketplace listings.

Are these new features?

No. Both are effective-date milestones for changes announced earlier.

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