News Roundup

Performance Marketing News: 1 November 2026 Roundup

By Ashit Malik, Socioshoot · Published · Updated · 4 min read · Covers news of 1 November 2026

In short: The main updates on 1 November 2026: the EU product-identifier rule and its Shopify label check, the EU's €2 customs handling fee, Türkiye's social-media age rules that bar personalised ads to 15 to 17-year-olds, and WhatsApp's new billing classification for Max Price marketing messages. X Lead Gen Ads, now open to all advertisers, was also in the news.

Key takeaways
  • Several rules took effect on 1 November: EU product IDs, the EU €2 fee, Türkiye's age rules and WhatsApp billing codes.
  • Ecommerce exporters should audit product data and landed cost.
  • WhatsApp advertisers should update CRM and dashboard mappings.

Ecommerce and shipping

Platforms and messaging

Policy

Türkiye's social-media age rules: no personalised ads to 15 to 17-year-olds.

Missed the days before?

Read our 30 October roundup.

Your to-do list

  1. If you ship to the EU, audit variant barcodes, HS codes and landed cost.
  2. If you use WhatsApp Max Price, update your reporting mappings.
  3. If you target Türkiye, review age targeting and creative.

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Related: 30 October roundup · Free account review
Ashit Malik founded Socioshoot in 2015. Socioshoot is a Meta Business Partner agency that runs paid media and builds websites for 150+ brands. About the team · Get a free proposal
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FAQ

Common questions.

What were the main updates on 1 November 2026?

The EU product-identifier rule and €2 customs fee, Türkiye's social-media age rules and WhatsApp Max Price billing codes.

Which rules are specific to one country?

Türkiye's age rules apply to Türkiye only. The EU rules apply to relevant imports into the EU.

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