News of 28 October 2026.
What changed in Meta, Google, Shopify and AI search, what it means for Indian advertisers, and what to do about it. Straight answers, with sources.
Google Ads All Conversions View: A Conversion Audit Checklist
On 28 October 2026 PPC practitioners documented a wider rollout of an "All Conversions" submenu under Goals in Google Ads, bringing conversion actions, settings and key metrics into one place. It is an observed rollout, not a confirmed global launch. If you can see it, use it to audit primary and secondary status, conversion windows and inactive actions, then reconcile key actions with your CRM.
· 6 min read →AI SearchGoogle Connected Apps Platform: What It Means for AI Visibility
On 28 October 2026 Google launched a phased preview of its Connected Apps Platform. Developers can submit cloud MCP or Android AppFunctions integrations for Google Search, Gemini or both, using the Google Connected Console for testing, review and traffic monitoring. The preview is US-focused, with no promised India date or conversion-attribution features, and it is not a new Google Ads placement.
· 6 min read →Meta AdsMeta Andromeda Upgrade: What It Means for Your Ads
On 28 October 2026 Meta described a new mixture-of-experts, GPU-optimised version of Andromeda, its ads retrieval system. Meta says it can evaluate more than one billion eligible ads per second in production, about 100 times its 2024 throughput, and links Andromeda improvements to a 2.4% rise in Facebook conversions since 2025. That is a platform-wide figure, not a promise for your account, and there is no new setting to switch on.
· 6 min read →Meta AdsMeta Delays New Commercial Terms Indefinitely
Reuters reported on 28 October 2026 that Meta is indefinitely delaying the rollout of its proposed commercial and advertising terms after objections from publishers and advertisers about possible AI use of their content. Meta said consultation may run beyond 20 November, and existing terms remain in place meanwhile. Keep your current compliance process and do not treat the disputed terms as in force.
· 5 min read →MeasurementMicrosoft Ads Conversions API Is Live: Setup Checklist
Microsoft Advertising announced general availability of its Conversions API on 28 October 2026. It lets you send conversion events from websites, apps, CRMs and point-of-sale systems server to server, as a complement to Universal Event Tracking (UET). It supports direct, Google Tag Manager and listed partner integrations. Before it influences bidding, validate event mapping, consent, duplicate counting and attribution.
· 6 min read →ProgrammaticMicrosoft Advertising PMax Update: Search Terms and AI Setup
Microsoft Advertising's October 2026 update adds search-term and auction-insights reporting to Performance Max, opens an audience-exclusion pilot, widens messaging guidelines for AI-generated copy to an open pilot, and launches an AI-guided first-campaign workflow. Several items are pilots or rolling out gradually, so confirm access in your own account.
· 7 min read →News RoundupPerformance Marketing News: 28 October 2026 Roundup
On 28 October 2026 the main performance-marketing updates were Meta's next-generation Andromeda, Meta's indefinite delay of new commercial terms, Microsoft Advertising's October update (Conversions API, PMax insights, AI setup), Google Ads' All Conversions view, Shopify's Fall '26 Edition and developer changes, and Google's Connected Apps Platform preview.
· 5 min read →MeasurementShopify App Events, Checkout Events and Flow AI Agents
Shopify's 28 October 2026 developer changelog added three things: Analytics App Events (apps can declare events that appear in Shopify Analytics and ShopifyQL), a consent-aware event method for Checkout and Customer Account UI extensions (API version 2027-01 or later), and the ability for external AI agents to manage Shopify Flow automations through the AI Toolkit. None replaces GA4 or Meta CAPI, and none exposes data from every installed app automatically.
· 6 min read →EcommerceShopify /buy Links: Faster Offer-to-Checkout Journeys
Shopify's 28 October 2026 changelog introduces a universal, UCP-compatible /buy permalink that can add products to a cart, prefill certain details, apply discount codes and send a shopper toward checkout. Existing /cart links still work. Selling plans and some cart customisations are not supported by /buy yet. Test completed orders and never put sensitive personal or payment data in a shareable link.
· 5 min read →EcommerceShopify Fall '26 Edition: What Indian Merchants Can Use
Shopify's Fall '26 Edition (28 October 2026) expands Campaign Autopilot to Microsoft Advertising, Snapchat and SEO recommendations, adds automated WhatsApp abandonment recovery (Shopify says available in most regions including India), clearer paid-versus-organic attribution reports, a Sidekick CRO workflow tested through SimGym, and AI shopping tools such as shop.md and Universal Checkout. Shop Campaigns expands to 35+ markets, but India's eligibility is not listed.
· 8 min read →EcommerceShopify WhatsApp Cart Recovery in India: Consent Checklist
Shopify's Fall '26 Edition (28 October 2026) adds WhatsApp marketing consent collection at checkout and automated WhatsApp campaigns for product-browse, cart and checkout abandonment. Messages are subject to Meta template approval and messaging charges, and Shopify says WhatsApp marketing is available in most regions including India. Only message shoppers who gave explicit consent, and respect sending limits.
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