News of 12 November 2026.
What changed in Meta, Google, Shopify and AI search, what it means for Indian advertisers, and what to do about it. Straight answers, with sources.
Meta Pixel Starts Counting More Sales From 12 November — Should You Opt Out?
From 12 November 2026, Meta is turning on a new Events Manager setting called "Measure conversions on customer devices" by default for every ad account that already sends events — advertisers who don't want it have to opt out themselves. It adds a second, device-side path to recover purchases that today never reach Meta's reports, running alongside your existing server-side (Pixel/CAPI) tracking rather than replacing it. Eligibility is narrower than the default rollout suggests, and several important details — including whether it affects bidding — are still unconfirmed by Meta.
· 5 min read →News RoundupPerformance Marketing News: 5–12 November 2026 Roundup
The main updates between 5 and 12 November 2026: Google switched on AI Mode ads in India and nine other countries with no opt-out for advertisers; OpenAI is retiring Max Bid and Max CPC in ChatGPT Ads in favor of Target CPA and Target CPC, fully by 1 January 2027; Google appears to be testing AI-written summary text above and inside Search ads; AI Overviews shifted for many brand-name searches; and Meta turned on a new device-side conversion-counting setting by default from 12 November, two weeks before Black Friday.
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