News of 9 November 2026.
What changed in Meta, Google, Shopify and AI search, what it means for Indian advertisers, and what to do about it. Straight answers, with sources.
Google Is Testing AI-Written Summaries Above and Inside Search Ads
Search Engine Roundtable reported on 9 November 2026 that Google appears to be testing AI-generated summary text in two places on Search ads: one summary sitting above a whole group of sponsored results covering all the advertisers shown, and shorter AI-written descriptions inside individual ads, mostly spotted on mobile. The sighting comes from screenshots shared by SEO consultant Brodie Clark, not an official Google announcement, so treat the format and placement as a live test that could change or disappear.
· 3 min read →Google AdsGoogle Ads in AI Mode Are Now Live in India — What Changes for Your Search Campaigns
On 28 October 2026, Google announced that ads in AI Mode are now scaling in 10 more countries, including India, alongside the US where they already run. If you already have active Search, Shopping or Performance Max campaigns, they became eligible to show inside AI Mode automatically, through the same auction, with no new campaign, budget or setup required — and no way to opt out of AI Mode placements specifically. Google also launched "multiturn ads," which can appear on follow-up questions within an AI Mode conversation, in the US for now.
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