Google Ads articles.
What changed in Meta, Google, Shopify and AI search, what it means for Indian advertisers, and what to do about it. Straight answers, with sources.
Google Ads Review Summaries in India: What Advertisers Should Do
Google Ads documentation now confirms that AI-generated summaries of positive online reviews can appear inside eligible Search ads in India, the US, UK and Australia, in English. Google decides when to show them and advertisers cannot edit the text. That makes real customer reviews and consistent landing pages part of your paid search performance.
· 5 min read →Google AdsPMax Sourced Videos and Image Extraction: Settings to Audit
Performance Max has a "Sourced videos" option that lets Google add up to 10 videos per asset group from sources you approve, and it is on by default for new campaigns. From 4 December 2026 new PMax campaigns also extract landing-page images automatically. Audit the settings and approved sources before you launch or relaunch.
· 6 min read →Google AdsGoogle Ads "Learning" Status: How Long Should You Wait?
Google says the visible Learning label lasts no longer than seven days, but your CPA or ROAS may need one to two conversion cycles to stabilise. Budget, target, creative and targeting edits do not themselves reset historical learning or trigger the label, while structural and conversion-goal changes can. Wait for conversions to mature before judging a change.
· 5 min read →Google AdsSmart Bidding Exploration: ROAS Tolerance for PMax and Shopping
Smart Bidding Exploration lets Google bid more aggressively on searches your campaign was already eligible for, by accepting a lower effective target ROAS. It now supports eligible Performance Max and Shopping campaigns with a tolerance of 5% to 30%. It is a scaling lever that trades efficiency for volume, not a shortcut to a better ROAS.
· 6 min read →Google AdsGoogle Ads Channel Prioritization and Budget Allocation Explained
From 15 October 2026 Google Ads began rolling out channel prioritization and best-effort budget allocation to eligible Search, Shopping, Performance Max and Demand Gen campaigns. You can mark channels as higher or lower priority and cap the share of daily budget sent to lower-priority inventory. Caps are not hard guarantees, so verify in your reports.
· 7 min read →Tell us your targets. We will tell you what it takes.
Free account audit. We reply within 24 hours, and if we are not the right fit, we will say so.