How We Tripled Student Leads in 30 Days for Universal AI University
About the Brand
Universal AI university stands out as India’s 1st AI University, promoted by the country’s 1st Green Business School offering courses like BBA, B.tech, B.Sc., MBA, and Ph.D
The Mission:
Universal AI University wanted one thing — more qualified student inquiries for their Bachelors & MBA programs. But before us, they were stuck with:
❌ Low lead volume
❌ High CPL
❌ Unreliable lead quality
The Game Plan 🎯
To flip the script, we launched a full-funnel strategy across Meta and Google Ads focused on:
🔹 Static ads highlighting key courses (AI, MBA, Sound Engineering, etc.)
🔹 Real student videos talking about life on campus
🔹 Placement-driven creatives (because career outcomes sell)
We didn’t just run ads. We shaped the narrative, shared proven copy references, and guided the creative approach to hook serious students.
And yes, we tested everything — interests, behaviors, lookalikes — to lock in the audiences that delivered.
The Win 🏆
In just 30 days:
📈 Lead volume exploded by 300%
🎯 Conversion rates stabilized at:
— 1 MBA admission per 60 leads
— 1 UG admission per 53 leads
And the best part? The admissions team finally had a steady stream of ready-to-talk leads.
What We Learned 🧠
✅ Human-first content wins — students trust students.
✅ Remarketing = gold — don’t sleep on the warm audiences.
✅ Feedback loops matter — regular quality checks with the admissions team kept us ahead.
