How Socioshoot helped Subhrekha rebrand & scale while maintaining a 5X ROAS?
About the Brand
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Subhrekha is a semi-premium Indian ethnic wear brand offering elegant traditional outfits that blend heritage with contemporary style. Originally known as Wonder Collection, the brand underwent a complete rebranding to better align with market trends and customer expectations. Today, Subhrekha caters to modern women looking for timeless ethnic fashion, including wedding wear.
The Challenge
Subhrekha had a strong product line but struggled with brand positioning and scalability. Despite offering high-quality ethnic wear, they faced key challenges:
Lack of clear brand identity – The original branding as Wonder Collection didn’t resonate well with their target audience.
Market disconnect – Understanding customer preferences and optimizing product offerings was a challenge.
Scaling hurdles – Increasing ad spends without diluting ROAS proved difficult.
They needed a strategic overhaul to establish a strong brand presence and drive sustainable growth.
Our Approach
To solve these challenges, we implemented a multi-faceted performance marketing strategy, focusing on:
✅ Rebranding & Market Research – We guided the transition from Wonder Collection to Subhrekha, helping refine the brand’s identity and positioning.
✅ Ad Creative Optimization – Developed a structured content approach:
UGC & Reels showcasing fabric quality and real customer experiences.
Static ads highlighting intricate craftsmanship and festive collections.
✅ Audience Segmentation & Testing – Launched 100+ ad sets targeting:
Women aged 24–45, including Gen-Z influencers, office-goers, mothers, and college students.
High-intent buyers interested in ethnic fashion and wedding wear.
✅ Product-Market Fit Refinement – Helped the brand analyze market demand, leading to product improvisations and the introduction of more wedding wear.
✅ Iterative Scaling Strategy – Instead of aggressive budget increases, we scaled gradually to maintain a stable 5X ROAS.
The Result
Within months of strategic execution:
✅ Consistent 5X ROAS while increasing ad spends
✅ Pan-India presence with a growing loyal customer base
✅ Expanded into wedding wear, tapping into a high-value segment
Key Takeaways
🔹 Rebranding & positioning matter – Aligning the brand with market expectations led to better customer connection.
🔹 Audience research drives success – Testing multiple segments helped unlock new growth avenues.
🔹 Scaling requires a structured approach – Gradual budget increases ensured sustainable profitability.
By combining branding, performance marketing, and market insights, Socioshoot helped Subhrekha redefine its presence in the ethnic fashion space and scale efficiently.
