About the Brand

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Cycle.in is a leading brand in the handcrafted incense and fragrance industry, offering a wide range of products such as agarbatti, incense sticks, and spiritual essentials. While Cycle has a strong offline reputation, they aimed to scale their online sales effectively.

The Challenge
Despite being a well-known brand, Cycle.in faced low online sales and poor ROAS (Return on Ad Spend). Their existing ad campaigns were stuck at a 1.5 ROAS, even at low spending levels, making it difficult to justify increasing their budgets.

Our Approach

To drive higher sales and better ad efficiency, we focused on:
 

✅ Meta & Google Ads Strategy – A combination of catalogue ads, static creatives, and brand videos helped improve engagement and conversions.
 

✅ High-Volume Audience Testing – We ran 100+ ad sets to identify the best-performing audience segments, allowing us to scale efficiently while maintaining ROAS.
 

✅ Leveraging Brand Trust – Since Cycle was already a well-known offline brand, we leaned into its credibility to strengthen online recall and trust.
 

✅ Retargeting for Higher Conversions – We implemented remarketing campaigns to re-engage visitors, maximizing conversions from previous site traffic.
 

✅ High-Impact Creatives – Static ads worked well for direct response, while a few brand videos helped highlight the product variety and heritage, reinforcing the brand’s premium positioning.

The Result