CYCLE.IN CASE STUDY
How Socioshoot Helped Cycle.in Increase Daily Sales from ₹70K to ₹1.5L While Boosting ROAS from 1.5 to 2.3
D2C E-COMMERCE / FMCG
Cycle.in — a leading handcrafted incense and fragrance brand — had strong offline credibility but underperforming digital sales. We rebuilt their Meta and Google Ads acquisition framework, increasing daily revenue from ₹70K to ₹1.5L within 30 days while improving ROAS from 1.5x to 2.3x through structured audience testing and conversion-led creative execution.
THE CHALLENGE
The Growth Ceiling
Cycle.in had brand recognition.
What they lacked was digital scalability.
Despite running paid campaigns, performance was stuck:
ROAS capped at 1.5x
Low daily revenue (~₹70K)
No structured audience expansion framework
Limited creative testing depth
Increasing budgets wasn’t viable because efficiency wasn’t improving.
The challenge wasn’t brand awareness.
It was converting trust into profitable online performance.
To unlock growth, we needed to rebuild the acquisition structure — not just tweak campaigns.
OUR STRATEGIC SOLUTION
SCALING METHODOLOGY
We implemented a structured, data-led performance framework across Meta and Google
Ads focused on:
Expanding audience pools
Improving conversion efficiency
Leveraging brand trust strategically
Scaling without destabilizing ROAS
Instead of incremental tweaks, we rebuilt the system around performance testing and structured scaling.
CORE IMPLEMENTATIONS
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Built a structured acquisition framework combining catalogue ads, static creatives, and brand videos to balance awareness and direct response performance
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Launched large-scale interest, behavior, and lookalike testing to identify scalable audience pockets while protecting ROAS.
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Translated Cycle.in’s offline credibility into conversion-driven digital messaging to reduce buyer hesitation.
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Implemented layered remarketing campaigns to re-engage warm users and maximize revenue from existing traffic.
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Aligned static creatives for direct response and brand videos for trust-building to improve overall funnel efficiency.
RESULTS & IMPACT
+114%
+53%
roas improvement
1.5x to 2.3x
100+
Daily Revenue Growth (Within 30 Days)
AUDIENCE COHORTS TESTED
₹70K → ₹1.5L per day
Unlocking scalable growth pockets