How Socioshoot helped Collearn generate 1500 leads monthly & build a category for Non-Conventional Ed-Tech courses?
About the Brand
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Collearn is a forward-thinking ed-tech startup redefining learning by offering unconventional courses in domains like sports analytics, umpiring, and more. Their mission is to equip learners with industry-relevant skills in emerging and niche fields, guided by experienced mentors and professionals.
The Challenge
As a category-creating brand, Collearn faced unique challenges:
Low awareness of niche fields – Courses like umpiring and sports analytics had minimal mainstream recognition.
Limited trust in unconventional education paths – Convincing users to invest in non-traditional courses required strong proof of value.
Difficulty in reaching the right audience – Finding users actively interested in these unique offerings demanded precision targeting.
Our Approach
Socioshoot stepped in as a performance partner in 2020 and developed a comprehensive marketing strategy tailored to Collearn’s vision.
✅ Meta Ads – Lead Generation & Engagement
Created awareness and generated quality leads through a mix of carousel, reels, and testimonial creatives.
Used retargeting and lookalike audiences to drive intent and improve lead quality.
✅ Google Search Ads – Capturing Intent
Ran keyword-focused campaigns targeting search terms around niche education, umpiring certifications, and sports careers.
Helped them in optimizing landing pages and copy for better Quality Scores and higher conversions.
✅ YouTube Campaigns – Trust Building & Awareness
Launched instructor-led and testimonial-driven videos showcasing real success stories.
Built credibility by featuring experienced professionals and mentors.
✅ Educational Content Marketing
Developed content-driven ad formats to explain the scope, demand, and career potential in each course category.
Positioned Collearn as a thought leader in the unconventional education space
The Result
Over the course of the partnership:
✅ Scaled the ad spend from INR 20,000 to INR 2,00,000 in ad spend optimized across Meta, Google & YouTube

✅ 1500+ leads generated per month
✅ Achieved a conversion rate of 6% across courses
Key Takeaways
🔹 Category-building needs education-first content – We nurtured the audience by first informing, then converting.
🔹 Precision targeting unlocks scale – Behavioral, keyword, and lookalike targeting helped zero in on the right learners.
🔹 Trust is currency – Featuring instructors and real student stories helped break skepticism.
Through a balanced mix of awareness, education, and conversion-focused campaigns, Socioshoot helped Collearn estabablished itself as a pioneer in the non-traditional ed-tech space and scale sustainably.
