D2C fashion · Meta Ads · Since 2021 · AOV ₹1,600
Lazo: ₹15L of ad spend into ₹80L of revenue at 4.5× ROAS
Lazo, a D2C western-wear brand, turned ₹15L of Meta ad spend into ₹80L in revenue, with a current ROAS of 4.5×, after starting in 2021 with a modest budget and no digital presence.
₹15L → ₹80LSpend to revenue
4.5×Current ROAS
6,000+Ads developed
Since 2021Ongoing
The challenge
Lazo began with a modest budget and no digital presence. The brand needed a steady supply of new creative to keep scaling without hurting margins.
The result
Spend grew from ₹30K a month. ₹15L of spend produced ₹80L in revenue, with a current ROAS of 4.5×.
What we did
- A creative testing engine: 6,000+ ads built across 20+ collection drops
- 300+ products and 100+ creator angles tested
- Scaling in steps that protect margin
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