Edtech · Niche courses · Meta, Google and YouTube · Since 2020
Collearn: 20,000+ leads for courses with no existing demand
Collearn, an edtech brand teaching niche courses such as umpiring, generated 20,000+ leads at an 18% conversion rate and reached 12M+ people on ₹50L+ of ad spend.
₹50L+Ad spend
20,000+Leads generated
18%Conversion rate
12M+People reached
The challenge
Courses like umpiring have no existing demand, so the category itself had to be created.
The result
An 18% conversion rate and more than 12 million people reached.
What we did
- Educational content marketing and thought-leadership ads
- A trust funnel built on instructor credibility and testimonials
- Meta, Google and YouTube running together
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