FMCG · A2 ghee, oils and honey · Meta and Google · 2 months
Anveshan Farm: ₹60L to ₹1Cr in revenue in two months, with no ROAS drop
Anveshan Farm, an A2 ghee, oils and honey brand, grew revenue from ₹60L to ₹1 Cr in two months with no drop in ROAS, after Socioshoot fixed a pattern where every spend increase made ROAS collapse.
₹60L → ₹1CrRevenue in 2 months
66%+Revenue growth
0 dropIn ROAS
100+Ad sets tested
The challenge
Every increase in spend made ROAS collapse, a classic D2C scaling trap.
The result
Revenue grew more than 66% in the period, with no drop in ROAS while scaling.
What we did
- More than 100 ad set experiments
- Gradual budget scaling
- A repeatable system that now runs independently
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