How Socioshoot Helped Anvehsan.Farm Scale Revenue from ₹60L to ₹1Cr Without Losing ROAS
About the Brand
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Anvehsan.Farm is an FMCG brand offering premium kitchen essentials like A2 Ghee, Oils, and Honey. Their mission is to provide high-quality, natural products while maintaining a strong digital presence.
The Challenge
Despite having a promising product range, Anvehsan.Farm faced a major roadblock—scaling their ad account efficiently. Whenever they tried increasing ad spend, their ROAS (Return on Ad Spend) would drop, making scaling unsustainable. They needed a performance marketing strategy that allowed them to grow sales while keeping profitability intact.
Our Approach
To tackle this, we crafted a data-driven Meta and Google Ads strategy, focusing on:
✅ Ad Creative Optimization – We leveraged multiple formats:
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Reels & UGC Ads for engagement
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Static posts highlighting product benefits for conversions
✅ Audience Testing at Scale – We tested 100+ ad sets across various cohorts, including: -
People interested in food, cafes, and coffee brands
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Other high-intent lifestyle segments
✅ Iterative Scaling Strategy – Instead of abrupt budget jumps, we scaled gradually to maintain ROAS stability.
✅ Creative Direction – While we didn’t produce ads ourselves, we provided creative references that helped the brand develop effective ad content.
The Result
📈 In just 2 months:
✅ Revenue grew from ₹60L to ₹1Cr
✅ No drop in ROAS despite scaling ad spend
✅ A sustainable and repeatable system for growth
Key Takeaways
🔹 Scaling requires a constant stream of fresh, high-quality ad creatives
🔹 Audience testing is crucial—expanding to new cohorts helped unlock new revenue streams
🔹 Gradual scaling ensures profitability—jumping ad spends too quickly often leads to inefficiencies
