Trick or treat foods CASE STUDY
How Trick or Treat Foods Scaled to 5X ROAS with Socioshoot
D2C E-COMMERCE / FMCG
Trick or Treat Foods — a purpose-driven nutrition brand — needed clarity in positioning and profitability in performance. We built a structured Meta and Google Ads growth engine that refined audience targeting, identified a hero SKU, and scaled ROAS from 1.8x to 5x while establishing a sustainable full-funnel acquisition system..
THE CHALLENGE
The Growth Ceiling
Trick or Treat Foods had a meaningful product.
But meaningful products don’t scale without clarity.
The brand was facing:
ROAS capped at ~1.8x
Undefined audience segments
Difficulty competing against large health drink brands
Limited trust-building content in a medically sensitive category
The biggest challenge wasn’t demand.
It was positioning + precision.
Without clear cohort targeting and authority-driven messaging, scaling remained inefficient.
OUR STRATEGIC SOLUTION
SCALING METHODOLOGY
We approached this as a product-market fit
problem, not just a paid ads problem.
The strategy focused on:
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Structured funnel layering
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Micro-cohort audience refinement
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Expert-led trust building
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Hero SKU identification and scaling
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Instead of broad targeting, we built precision.
Instead of generic creatives, we built credibility.
CORE IMPLEMENTATIONS
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Full-Funnel Meta & Google Architecture
Built layered campaigns — education-led Meta creatives for awareness and high-intent Google search capture for conversion.
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50+ Micro-Cohort Testing Framework
Tested refined audience groups including parents of neurodivergent children, therapy-focused moms, and Ayurveda-first buyers.
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Expert-Led Authority Content
Integrated speech therapists, Ayurvedic practitioners, and child development experts to build credibility in a sensitive category.
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Hero SKU Identification & Budget Reallocation
Analyzed SKU-level performance to identify the kid-focused milk mix as the breakout product and doubled down on scaling it.
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Conversion-Focused Landing & Keyword Optimization
Built keyword clusters and landing structures tailored specifically to high-performing SKUs.
RESULTS & IMPACT
+178%
50+
Micro-Audiences Tested
Refined targeting unlocked high-intent buyer segments
1
ROAS IMPROVEMENT
Hero SKU Identified & Scaled
1.8X to 5.0X
Budget concentrated around validated demand driver