ANVESHAN CASE STUDY
How Socioshoot Helped Anvehsan.Farm Scale Revenue from ₹60L to ₹1Cr Without Losing ROAS
D2C E-COMMERCE / FMCG
Anveshan’s journey in building a premium health brand rooted in transparency required a scalable growth engine. We implemented a structured performance marketing system that helped scale monthly revenue from ₹60L to ₹1Cr in just 2 months — while maintaining stable ROAS during increased ad spend.
THE CHALLENGE
The Growth Ceiling
As Anveshan.Farm expanded its premium FMCG presence in the digital space, it hit a familiar scaling barrier.
Every time ad budgets increased, performance efficiency declined.
ROAS dropped during scale, making aggressive growth financially risky.
The brand had strong products — A2 Ghee, cold-pressed oils, and natural honey — but the paid media structure wasn’t built for controlled, profitable expansion.
The core challenge wasn’t demand.
It was scalability without sacrificing efficiency.
To break through this plateau, we needed to rebuild their performance architecture — implementing structured audience testing, creative diversification, and a disciplined scaling framework that could support higher budgets without destabilizing returns.
OUR STRATEGIC SOLUTION
SCALING METHODOLOGY
We rebuilt Anveshan’s paid media structure with a disciplined, data-led approach across Meta and Google Ads.
Instead of aggressive budget jumps, we implemented structured audience testing and controlled scaling increments to protect ROAS during expansion.
By combining creative diversification, cohort-level experimentation (100+ ad sets), and performance-threshold-based budget increases, we transformed unstable growth into a repeatable, scalable system.
This enabled revenue to scale from ₹60L to ₹1Cr within 2 months — without compromising efficiency.
CORE IMPLEMENTATIONS
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100+ Audience Cohort Testing Across Food, Lifestyle & High-Intent Segments
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Multi-Format Creative Strategy (Reels, UGC & Static Conversions)
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Gradual Budget Scaling Framework to Maintain ROAS Stability
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Cross-Platform Execution Across Meta & Google Ads
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Structured Creative Referencing for Performance-Led Content Development
RESULTS & IMPACT
+66%
100+
Unlocking New Revenue Segments
Audience Cohorts Tested
0%
₹60L → ₹1Cr Monthly Sales
Revenue Growth in 60 Days
Efficiency Maintained While Increasing Spend